Hasselblad announces the H4D 40

Hasselblad have recently been having a clock on their website that was ticking down, much to the interest of photographers worldwide. The clock has produced much chatter on internet forums as photographers speculated on what the countdown was going to reveal.

All was revealed today at 5.00pm UK time. After a ten minute technical hitch, Hasselblad announced the H4D 40 and a Hasselblad User Club. This is the release from Hasselblad.

At Hasselblad, we’ve been taking image quality to new and unexplored heights for over fifty years now. And now, we are proud to announce the launch of the new Hasselblad H4D-40, bringing ultimate image quality to an entirely new generation of photographers. The H4D-40 will help your photography to grow in ways you never dreamed possible.

As easy to use as any 35mm camera and featuring a 40 Megapixel Medium Format sensor, our easy to use new Phocus 2.0 software, and the new True Focus AF, the H4D-40 provides the perfect entry point into the Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding high-end commercial photographers – and yours.

We are launching the H4D-40 at special “hands-on” events in over 50 cities throughout the world starting February 10, 2010. To find a launch event near you click on the link to the right.

February 10th will also see the launch of an exciting new area on the Hasselblad website, the Hasselblad Owners’ Club. More info about this exciting addition to the Hasselblad world can also be found by clicking on the links to the right.

We look forward to seeing you on February 10th!

The Hasselblad Owners’ club release is as follows,

On February 10th, we are launching an exciting new addition to the Hasselblad experience. The Hasselblad Owners’ Club will provide a forum for Hasselblad owners to interact with Hasselblad representatives and each other, market their businesses, and share their photography with the world. The Hasselblad Owners Club will give Hasselblad photographers a direct communication channel to the professional photo industry and the over 1.4 million annual visitors to the Hasselblad website.
The Hasselblad Owners’ Club – Exclusive Access
Each Hasselblad photographer will be given online space on which to present a brief biography, share links to their studios or portfolios, and to show a selection of their images. Only registered Hasselblad owners will have full access to this exclusive area. Membership in the Hasselblad Owners Club will be free to any registered owner of a Hasselblad product.
The Hasselblad Owners’ Club – General Access
Members of the general public and all visitors to the site will be able to view photographer profiles and images and to browse photographers by type of photography or location.
Voting Area
Photographers can elect to have their images take part in a monthly voting process. Voting will be open to other registered owners only. Top ranking photographs will be prominently featured on the Hasselblad website.
This Months’ Photos
The top ranked image each month will be displayed on the front page of the Hasselblad website and the photographer will be given a special profile interview and featured in our Hasselblad Showcase section.
Social Media and Links
Members of the Hasselblad Owners’ Club will be given full access to the Official Hasselblad Facebook site, the Hasselblad Forum, and access to special product offers via Twitter and other social media. A wide range of other Hasselblad social media channels will also be organized in one convenient portal.

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