Posts Tagged ‘ Format ’

The Hasselblad H5D-50c

Really enjoyed using the new Hasselblad H5D-50c on these images.
The high ISO worked really well and most of the images were shot at 3200iso. The lens was also wide open and the quality remained consistent. It’s an impressive bit of kit.

The images were of the new pop up shop and diner in Hackney Road, London and has been organised by Secret Cinema’s showing of Back to the Future. Many thanks to them for allowing me to take these images.

For a full view of the images please check out my website.

http://neiljuggins.photoshelter.com/#!/index/G0000DNMo_IjEoC4/I0000LiAuIcpL_U0

BTTF1

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The new Pro Centre.

After months of negotiations, many site visits, and a long weekend of shifting boxes the Pro Centre has moved to its new home at 14 Union Walk, London E2.

It’s certainly nicer to work in a building that isn’t crumbling around the edges and hopefully will be a huge success. The showroom is definitely a proper showcase for all the Hasselblad products and many new products that will be arriving soon.

Here are some of the first images of our new home and you must come and visit soon !

In the new Hasselblad Studio

I had a lot of fun last week in the new Hasselblad Studio, which is based in Hoxton, London. Hoxton is a great area to have a studio. The area is full of life and has a wonderfully artistic feel. It helps that the White Cube gallery is nearby and Hoxton Square is crammed with restaurants and pubs. The studio has everything that a photographer needs for a shoot and is backed by the leading photographic suppliers including Profoto, Broncolor, Eizo, Epson, Wacom, OnOne Software, Sandisk and The Printspace. Full details of the studio can be found at http://www.hasselbladstudio.com
The event was a Hands on a Hasselblad Day and details of future events can be found at http://www.handsonahasselblad.com
The events are well worth going to and allow you to have a full play with all the latest equipment and best of all, it’s absolutely free !
Here are three of the images I took of the model, Zoe, who was excellent again. She had to work so hard but was faultless in the way she dealt with the many photographers that attended.
I used the Hasselblad H4D 60 with a HC 120mm. An excellent combo !

H4D 60 Test Shots

I’ve been playing with Hasselblad’s newly released H4D 60. I didn’t get long to test it, about 20 minutes, but managed to get a few shots, which I thought I’d post. I used the camera at 50 ISO, shutter speed of 250/1 and at f19. I arranged some Profoto D1 1000w heads ( three ) and went for a modern, blown out highlights effect. I changed the overall look with Phocus software and finished off with a tiny bit of photoshop. The camera was easy to use, like all of the H series of cameras. I was pleased with the images although with a bit more time I could have got slightly better imagery. This is more to do with the photographer than the camera !! I’m not convinced I like the over filtered effect which is currently in vogue. It all looks a bit cold and lacks a bit of depth.
The camera was fantastic and the quality of the files awesome. This is just what I’d expect from such a high end camera. Faultless. I’m lucky to be able to play with such a wonderful camera and look forward to having another play soon !
Many thanks to my models Steve, David and Dom from the Pro Centre, although if Cameron Diaz is still in the country…..

Alexandra Palace, North London

I’m currently working on a set of images of Alexandra Palace in North London. Many photographers make the mistake of traveling miles to get to exotic destinations but forget to photograph their local region. Luckily for me Alexandra Palace is nearly my back garden. It’s a beautiful, tranquil haven, away from the madness of the city and this is what I’m trying to capture in my photographs. It’s quiet and peaceful, steeped in history and is a wonderful location.

I’m photographing this project with the Hasselblad H4D 50 or the H3D 50. The clarity of the images is superb and lends itself to this body of work. It’s going to take some time to complete but hopefully I’m going to try and get an exhibition and publish a book at its completion. My Nikon D2X is getting less of a look in at the moment. The quality just doesn’t compare with the Hasselblad, although its been a great workhorse over the last few years. Horses for courses I suppose.

Here are a few of the images.

Hasselblad H4D 40 and H4D 50 Launch at The Pro Centre, London.

On Wednesday the 10th of February, Hasselblad launched their new range of cameras at 50 locations worldwide. I attended the launch at The Procentre, one of London’s largest rental companies and was immediately impressed with the new range of cameras. The launch was very well attended and everything was laid on to have an enjoyable and informative session. The build quality of the cameras was everything you would expect from Hasselblad. There were no noticeable differences between the H4D 40 and the H4D 50 and they both handled equally as well. The main new feature of the cameras was the True Focus button which is situated near the shutter button. Hasselblad’s revolutionary “True Focus” has made the camera much easier to handle and the focusing was as fast as a top of the range DSLR but obviously the picture quality is twice as impressive due to the sensor being twice the size. I love working with the large files that medium format digital provides. The ability to crop into an image, without rendering your file too small for stock library submission, is a major plus point. I’ve done most of my stock work on a Nikon D2X but I’m unable to crop satisfactory, due to stock submission guidelines and image quality. Serious stock shooters will be looking towards medium format digital in increasing numbers I believe.

Below are some of the example’s of images I took at the launch. A couple of the images have been cropped heavily and all have been slightly tweaked in the Phocus software that Hasselblad provided. Phocus has also improved and is becoming one of my favorite pieces of software. You very rarely need to use Photoshop now, which is testament to how good Phocus has become.

This still life was with the H4D 50

This was with the H4D 40.

The following set of images were of the model, Zoe Cornwall, who was excellent to work with. It must be very daunting for a model to perform at an event where there are so many photographers but Zoe was at ease immediately and proved to be a fantastic model for the day.

All the model shots were on the Hasselblad H4D 40. The H4D 50 was in great demand elsewhere !

Hasselblad will be staging further “hands on days” in the future and I’d advise all photographers to have a play with these great cameras.

Hasselblad announces the H4D 40

Is this what an H4D 40 looks like ?

Shame you can’t see what the true focus button looks like.

But it should be the business.