Posts Tagged ‘ H4D ’

A visit to Broncolor in Switzerland

Due to the recent announcement that Hasselblad will be the importer into the UK of Broncolor lighting I was invited to the Broncolor studio and factory in Allschwil just 4 km from Basle in Switzerland. It’s going to be exciting stocking this new range of excellent products and I was interested in the production of the lighting systems. We arrived very early and had the day to ourselves on the Monday which was a bonus on a works trip !

The guys at Broncolor treated us to a wonderful 3 days and looked after us supremely well. Excellent training on their products, a guided tour of Basle, lovely food & drink and wonderful company. The range of lighting is amazing and is priced to suit all budgets. Broncolor have often been seen as expensive and too complicated to use but these issues have been addressed as extra products have been added to the range. Certainly the Scoro packs are expensive but on a par with their rivals and they out perform them especially in terms of colour temperature control and flash duration. Easy to use, the Scoro’s are top notch. Looking forward to playing with them in the UK. Their battery packs, called the Mobil A2L, are excellent too especially as they are light in weight due to the new lithium batteries and have an added bonus of being able to turn into LED lights with an adapter. This will interest photographers and film makers alike. There are many products in their range , the Grafit, the Senso,the Verso etc and you can view them all at http://www.bron.ch. Well worth a look.

The factory works like clockwork ( not surprising as it’s based in Switzerland ) and it employs 80 people. Every item is handcrafted, checked and re-checked. The procedures for quality control were very impressive indeed and you can see why Broncolor products are regarded as the most reliable in the business.

All in all a fantastic trip and many, many thanks to Urs, Urs 2, Gorden and especially Jacques & Claude Bron for making our visit interesting, educational and fun.

Here are some images from our visit.


All boxed up and ready to be shipped.



Making the Broncolor Para Reflector





Circuit boards and the Senso packs almost complete




Mark checking the circuit boards.


The factory floor



Dom and I playing with the Broncolor Balloon.


Dom enjoying himself and lit with a Scoro pack and Bron hardbox.


The Broncolor bunker ! Nearly all factories in Switzerland must have a bunker in case of nuclear attack or earthquakes. Quite an oddity !

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The new Pro Centre.

After months of negotiations, many site visits, and a long weekend of shifting boxes the Pro Centre has moved to its new home at 14 Union Walk, London E2.

It’s certainly nicer to work in a building that isn’t crumbling around the edges and hopefully will be a huge success. The showroom is definitely a proper showcase for all the Hasselblad products and many new products that will be arriving soon.

Here are some of the first images of our new home and you must come and visit soon !

Tim Wallace working with a Hasselblad

I thought I’d share an excellent video with you, which was shot by my work colleagues Rob and Paul. The video features the excellent photographer Tim Wallace, who was recently a Hasselblad photgrapher of the month. Tim has done many roadshows for Calumet around the country and his shows are always well attended and very popular. He is extremely highly regarded in the industry and his work proves why. He uses Profoto lights and shoots all his work with a Hasselblad. Here’s a link to his website. http://www.ambientlife.co.uk/

Rob shot all the footage on a Canon Eos 5D MK2 with a variety of lenses. He also used a glide track, Zacuto Rig and a helicopter ! Nice !

Enjoy the video, especially as the weather is so cold here in the UK at the moment !
And a big well done to Tim, Rob and Paul.

[youtube http://www.youtube.com/watch?v=Xi6oJCY4nsc&fs=1&hl=en_GB%5D

Alexandra Park

Off on my wanderings around Alexandra Park again !! I’m really enjoying this project, especially as the weather is changing rapidly. Summer is well and truly over and the autumnal colour is starting to come to the fore. It’s interesting visiting the same area time and time again. Observing the landscape constantly evolving and changing even within a couple of weeks.
I’ve decided to publish the book early next year and have taken the radical step of not featuring any people in the images. The park is usually very busy but I want to convey the feeling that the park is exclusively mine. To show the space without distraction. I hope I succeed.

Here are a few more images from my recent shoots. They were all taken on the Hasselblad H4D 50 using the HC 120mm and the HC 35-90mm.

I hope you enjoyed them and feel free to comment.

Wandering around at the weekend.

I thought I’d post some images from this weekends jaunt around Alexandra Park with the wonderful Hasselblad H4D 40 and a 120mm lens. The project is coming on nicely and hopefully I’ll have enough images soon to publish a book. The weather was good and I was very pleased with the results.

H4D 60 Test Shots

I’ve been playing with Hasselblad’s newly released H4D 60. I didn’t get long to test it, about 20 minutes, but managed to get a few shots, which I thought I’d post. I used the camera at 50 ISO, shutter speed of 250/1 and at f19. I arranged some Profoto D1 1000w heads ( three ) and went for a modern, blown out highlights effect. I changed the overall look with Phocus software and finished off with a tiny bit of photoshop. The camera was easy to use, like all of the H series of cameras. I was pleased with the images although with a bit more time I could have got slightly better imagery. This is more to do with the photographer than the camera !! I’m not convinced I like the over filtered effect which is currently in vogue. It all looks a bit cold and lacks a bit of depth.
The camera was fantastic and the quality of the files awesome. This is just what I’d expect from such a high end camera. Faultless. I’m lucky to be able to play with such a wonderful camera and look forward to having another play soon !
Many thanks to my models Steve, David and Dom from the Pro Centre, although if Cameron Diaz is still in the country…..

Alexandra Palace, North London

I’m currently working on a set of images of Alexandra Palace in North London. Many photographers make the mistake of traveling miles to get to exotic destinations but forget to photograph their local region. Luckily for me Alexandra Palace is nearly my back garden. It’s a beautiful, tranquil haven, away from the madness of the city and this is what I’m trying to capture in my photographs. It’s quiet and peaceful, steeped in history and is a wonderful location.

I’m photographing this project with the Hasselblad H4D 50 or the H3D 50. The clarity of the images is superb and lends itself to this body of work. It’s going to take some time to complete but hopefully I’m going to try and get an exhibition and publish a book at its completion. My Nikon D2X is getting less of a look in at the moment. The quality just doesn’t compare with the Hasselblad, although its been a great workhorse over the last few years. Horses for courses I suppose.

Here are a few of the images.