Posts Tagged ‘ Pro ’

The new Pro Centre.

After months of negotiations, many site visits, and a long weekend of shifting boxes the Pro Centre has moved to its new home at 14 Union Walk, London E2.

It’s certainly nicer to work in a building that isn’t crumbling around the edges and hopefully will be a huge success. The showroom is definitely a proper showcase for all the Hasselblad products and many new products that will be arriving soon.

Here are some of the first images of our new home and you must come and visit soon !

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H4D 60 Test Shots

I’ve been playing with Hasselblad’s newly released H4D 60. I didn’t get long to test it, about 20 minutes, but managed to get a few shots, which I thought I’d post. I used the camera at 50 ISO, shutter speed of 250/1 and at f19. I arranged some Profoto D1 1000w heads ( three ) and went for a modern, blown out highlights effect. I changed the overall look with Phocus software and finished off with a tiny bit of photoshop. The camera was easy to use, like all of the H series of cameras. I was pleased with the images although with a bit more time I could have got slightly better imagery. This is more to do with the photographer than the camera !! I’m not convinced I like the over filtered effect which is currently in vogue. It all looks a bit cold and lacks a bit of depth.
The camera was fantastic and the quality of the files awesome. This is just what I’d expect from such a high end camera. Faultless. I’m lucky to be able to play with such a wonderful camera and look forward to having another play soon !
Many thanks to my models Steve, David and Dom from the Pro Centre, although if Cameron Diaz is still in the country…..