Posts Tagged ‘ Promotion ’

A visit to Broncolor in Switzerland

Due to the recent announcement that Hasselblad will be the importer into the UK of Broncolor lighting I was invited to the Broncolor studio and factory in Allschwil just 4 km from Basle in Switzerland. It’s going to be exciting stocking this new range of excellent products and I was interested in the production of the lighting systems. We arrived very early and had the day to ourselves on the Monday which was a bonus on a works trip !

The guys at Broncolor treated us to a wonderful 3 days and looked after us supremely well. Excellent training on their products, a guided tour of Basle, lovely food & drink and wonderful company. The range of lighting is amazing and is priced to suit all budgets. Broncolor have often been seen as expensive and too complicated to use but these issues have been addressed as extra products have been added to the range. Certainly the Scoro packs are expensive but on a par with their rivals and they out perform them especially in terms of colour temperature control and flash duration. Easy to use, the Scoro’s are top notch. Looking forward to playing with them in the UK. Their battery packs, called the Mobil A2L, are excellent too especially as they are light in weight due to the new lithium batteries and have an added bonus of being able to turn into LED lights with an adapter. This will interest photographers and film makers alike. There are many products in their range , the Grafit, the Senso,the Verso etc and you can view them all at http://www.bron.ch. Well worth a look.

The factory works like clockwork ( not surprising as it’s based in Switzerland ) and it employs 80 people. Every item is handcrafted, checked and re-checked. The procedures for quality control were very impressive indeed and you can see why Broncolor products are regarded as the most reliable in the business.

All in all a fantastic trip and many, many thanks to Urs, Urs 2, Gorden and especially Jacques & Claude Bron for making our visit interesting, educational and fun.

Here are some images from our visit.


All boxed up and ready to be shipped.



Making the Broncolor Para Reflector





Circuit boards and the Senso packs almost complete




Mark checking the circuit boards.


The factory floor



Dom and I playing with the Broncolor Balloon.


Dom enjoying himself and lit with a Scoro pack and Bron hardbox.


The Broncolor bunker ! Nearly all factories in Switzerland must have a bunker in case of nuclear attack or earthquakes. Quite an oddity !

Architecture in Edinburgh, Scotland

I recently spent a few days up in Edinburgh, Scotland and was amazed at some of the wonderful architecture. I particularly liked the combination of old and modern but was really impressed with the modern architecture. My favourite piece of modern architecture was the new Scottish Parliament building in Holyrood, which was designed by the Catalan Enric Miralles, who unfortunately died before its completion. Here are some of my images from this photogenic building.

The other building that I liked was a combination of old & modern architecture used at Usher Hall in the city centre. Here are a couple of my images.

Here are some more images of this beautiful city.

It really was a marvellous short break and this wonderful city is well worth a visit.

Hasselblad H4D 40 and H4D 50 Launch at The Pro Centre, London.

On Wednesday the 10th of February, Hasselblad launched their new range of cameras at 50 locations worldwide. I attended the launch at The Procentre, one of London’s largest rental companies and was immediately impressed with the new range of cameras. The launch was very well attended and everything was laid on to have an enjoyable and informative session. The build quality of the cameras was everything you would expect from Hasselblad. There were no noticeable differences between the H4D 40 and the H4D 50 and they both handled equally as well. The main new feature of the cameras was the True Focus button which is situated near the shutter button. Hasselblad’s revolutionary “True Focus” has made the camera much easier to handle and the focusing was as fast as a top of the range DSLR but obviously the picture quality is twice as impressive due to the sensor being twice the size. I love working with the large files that medium format digital provides. The ability to crop into an image, without rendering your file too small for stock library submission, is a major plus point. I’ve done most of my stock work on a Nikon D2X but I’m unable to crop satisfactory, due to stock submission guidelines and image quality. Serious stock shooters will be looking towards medium format digital in increasing numbers I believe.

Below are some of the example’s of images I took at the launch. A couple of the images have been cropped heavily and all have been slightly tweaked in the Phocus software that Hasselblad provided. Phocus has also improved and is becoming one of my favorite pieces of software. You very rarely need to use Photoshop now, which is testament to how good Phocus has become.

This still life was with the H4D 50

This was with the H4D 40.

The following set of images were of the model, Zoe Cornwall, who was excellent to work with. It must be very daunting for a model to perform at an event where there are so many photographers but Zoe was at ease immediately and proved to be a fantastic model for the day.

All the model shots were on the Hasselblad H4D 40. The H4D 50 was in great demand elsewhere !

Hasselblad will be staging further “hands on days” in the future and I’d advise all photographers to have a play with these great cameras.

ffffound as a creative resource

My good friend Steve is always trawling though the website http://www.ffffound.com looking at a marvelous multitude of creative imagery.

It’s a creative hub of like minded people sharing all that is good in photography, design and the arts. It’s amazing to see how imaginative people can be, so I thought I’d share a few of my personal highlights.

Image by I Anton from Flickr.

Image by Kurare

Tornado made of steel wool, cotton, ground parsley and moss

Image by Matthew Albanese

Self Publishing

One of the biggest growth areas of photography recently has been the ability of photographers to self publish their work. It’s a wonderful tool to market and promote yourself and your work. Blurb is probably the largest and most popular company in this field. I made a book with them and was delighted with the results. The quality of the printing and production was first class and although it was just for self satisfaction, it has opened up a world of possibilities. It’s quite time consuming but the benefits are immeasurable. I’m currently working on another book and will post the result at a later date. Happy publishing.