Posts Tagged ‘ shoreditch ’

The new Pro Centre.

After months of negotiations, many site visits, and a long weekend of shifting boxes the Pro Centre has moved to its new home at 14 Union Walk, London E2.

It’s certainly nicer to work in a building that isn’t crumbling around the edges and hopefully will be a huge success. The showroom is definitely a proper showcase for all the Hasselblad products and many new products that will be arriving soon.

Here are some of the first images of our new home and you must come and visit soon !

Press shoot with a Hasselblad H3D 50

Arriving at work today, I was confronted by road closures, fire engines and lots of police activity. A major fire had broken out in the Shoreditch area of London. Two buildings had been ablaze for a few hours and the fire was being tackled by over a hundred firefighters. The main action had finished but I still thought it was worth grabbing a camera and getting some shots. The camera was a Hasselblad H3D 50 which would probably not have been a press photographers choice. Still, armed with the Hasselblad, a 35-90 zoom and a 210mm lens I went to get some shots. The view unfortunately was very restricted and I didn’t see any flames but I still managed to get a few good images.
The beauty of using such a camera, is the ability to crop heavily into an image, without there being to much of a quality loss. This proved to be a godsend, as the 210mm still wasn’t long enough, so I have had to crop significantly. I shot most of the images at 400 asa, 250/1 of a second at f8. The results are below.